Customer Orientation
A single commercial entry point for SMEs, enterprise customers, industrial sites and project buyers.
Learn more →A Swiss platform for industrial technology and lifecycle services
MAAG MERCURE AG is being developed as a Swiss-based B2B technology platform combining multi-category product distribution, project procurement, digital commerce and lifecycle service. The objective is to make complex technical buying simpler without separating commercial supply from the installed asset’s future service needs.
Company portfolio
Structured around customer applications, technical requirements and lifecycle continuity.
Integrated Operating Model
Product sourcing, project coordination, digital ordering and service records connected through shared master data.
Learn more →Digital by Design
Corporate website, eMarket, B2B Business Hub, Service Cloud and Digital Business Platform work as connected channels.
Learn more →Lifecycle Responsibility
The commercial record can continue into asset registration, warranty, preventive maintenance, RMA and spare parts.
Learn more →Transparent Data
Brand relationships, authorizations, certifications, pricing and stock information are displayed only where the applicable status has been verified.
Learn more →Scalable International Model
Multilingual and country-ready architecture supports phased expansion while retaining local commercial accountability.
Learn more →How the operating model works
Complex B2B infrastructure is managed as a chain of connected decisions rather than isolated product transactions.
01 · RequirementDocumented stage
02 · EngineeringDocumented stage
03 · RFQ / QuoteDocumented stage
04 · ProcurementDocumented stage
05 · DeliveryDocumented stage
06 · LifecycleDocumented stage
What the customer receives
Commercial platform
One entry point across products, projects, digital commerce and service.
Master data
Customer, Product, Project, Order, Asset and Service IDs form the digital backbone.
Governance
Roles, approvals and audit-ready records are designed into the workflow.
Verification
Unverified manufacturer relationships or performance claims are not treated as company facts.
Digital continuity
Commercial record
Lead, opportunity, RFQ, quotation, order, delivery and invoice can share the same customer and project context.
Technical lifecycle
Product, serial number, installed asset, warranty, maintenance, service case, RMA and spare parts can remain connected after handover.
Transparency principle: manufacturer relationships, customer references, certifications, stock, pricing and service commitments are published only when verified and applicable to the stated scope.
Production operating model
MAAG MERCURE AG is a Swiss-based B2B platform for industrial technology, project procurement, digital commerce and lifecycle services.
